About Logos

Arts Council Tokyo logo

" Exuberant Mind "

Art makes people’s minds abound with vitality. 
The logo represents a peaceful mountain, a spacious road, a tip of paint brush, or whatever one’s imagination suggests!

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Designed by Kaoru Kasai

Born in Hokkaido in 1949, Mr. Kasai worked at Bunka Printing Co. and Ootani Design Labortory Co., before joining Sun-Ad Co., Ltd. in 1973. His best-known works are his series of advertisements for Suntory Oolong Tea (1983- ), United Arrows (1997- ), and CI planning for Toraya (2003- ). His activities range from CI and signage for Suntory, the Suntory Museum of Art and the Toranomon Towers, to advertisements for cinema and theater as well as designs for photo collections etc.
In addition to long-term advertisement production and art direction for Suntory Oolong Tea (since 1983), United Arrows (since 1997), and Toraya (since 2003), he has also been involved in a wide range of activities, including CI/sign planning for Suntory, Roppongi Shopping District Promotion Association, and TORANOMON TOWERS, advertisement production for movies and plays, package design, and binding.

Major Awards

Tokyo ADC Grand Prix, Mainichi Design Award, Asahi Advertising Award, Kodansha Syuppan-Bunka Award, Japan Advertising Award Fumio Yamana Award, etc.

exhibition

 Kaoru Kasai and Sony (Design Gallery 1953, Matsuya Ginza) in 1984, 'AERO' Kasai Exhibition (Ginza Graphic Gallery) in 1992, and Kaoru Kasai 1968 (Creation Gallery G8, Gartian Garden) in 2007.

book

"Kaoru Kasai's Work and the Surroundings" (Rikuyosha) "World Graphic Design 35, Kaoru Kasai" (DNP Art Communications, "KASAI Kaoru 1968" (Art Design Publishing)

Using the Arts Council Tokyo logo

The logo of Arts Council Tokyo is limited to introducing the Organization (including sponsored and co-sponsored projects) (*1). You may not use the logo for any other purpose. In addition, when using the logo, the logo user manual must be observed.

*1: The use of our agency Logo in the selected project conducted by the recipient program shall comply with the use guidelines set forth separately.

AI File

JPEG File

Manual

Unauthorized use (prohibited acts)

In using our agency Logo, the following actions are prohibited.

• Use our agency Logo for any purpose other than that set forth above without our agency's permission.
• Transform, process or modify our agency logo.
• Use our agency Logo as part of other companies' service names, trademarks, logos, company names, etc.
• Use of our agency Logo in a manner that suggests approval, sponsorship, endorsement, etc. by our agency without our agency's permission.
• Using our agency Logo in a manner that is libelous or degrading to the reputation of our agency or our agency's business.
• Using our agency Logo in media that are illegal, contain content related to anti-social forces, obscene, or violate public order and morals.
• otherwise use our agency Logo in a manner deemed inappropriate at our agency's discretion.