FREESIA FLOWER ILLUSION 2023
*Information at the time of adoption.
- Name of the organization or individual
- Reed Hotel & Resort Co., Ltd.
- subsidy category
- Grant for Artistic City
- Grant Type
- single year
FY2022 Grant for Artistic City [Newly established in FY2022]
Business Overview
In order to revive the decreasing trend of tourists in the Tokyo island area during the COVID-19 pandemic and lead to the revitalization of tourism, the project aimed to create new tourism events on the island by combining freesia, which is a representative tourism resource of the island, with digital technology to revitalize tourism and expand its appeal. Under the guidance of Yasuhiko Fujikawa, a flower painter who lives in Hachijojima and is active both in Japan and overseas, he created a flower painting of Freesia with the participation of islanders and tourists. Based on this work, digital creator Michiyuki Ishita created a space with projection mapping, and musicians from Japan and overseas performed live in this space. [Participating artists] Yasuhiko Fujikawa, Michiyuki Ishita, Las Oceanas (Vo: NORA), James Onoda, Shigeki Hirasawa, Hoppy Kamiyama, Uashichiro Hanayagi, 11 groups of musicians who perform on the island.
- Period of Activity / Project
- Saturday, April 8, 2023 ~9 (Sun)
- Venues
- Hachijo-machi Multipurpose Hall "Ojare" (Hachijo-machi, Tokyo)
Profile
【 Lead Hotel & Resort Co., Ltd. 】
Since its establishment in 2009, the company has been operating resort hotels and restaurants in Hachijojima. Group companies also operate dairy cattle farms and manufacture and sell dairy products. Their mission is to create an attractive resort island, Hachijojima, and to revitalize the island.