What we do

  • Finished

Open Forum 2017

Challenge for new ideas -Value-changing initiatives usable in Culture Programs-

Looking ahead toward 2020, Tokyo Metropolitan Government started the “Tokyo Culture Program” from the autumn of 2016 with the goal of passing on the city’s cultural legacy beyond 2020 and making Tokyo a city overflowing with cultural appeal. The Culture Program, which is being developed for the 2020 Tokyo, is the perfect opportunity to tackle as-yet unsolvable issues head on and for Tokyo to present its new initiatives and approaches for the future.
Now that 2020 is only three years away, this forum will explore possibilities in “value changing” that could be applicable beyond 2020 by evaluating what kinds of ideas and methods exist to implement “value changes” regarding conventional things based on new approaches, and by inviting guests both domestically and from abroad who have been implementing these ideas and methods.

*Japanese-English interpreting

Program details


Luminato Festival (Toronto)
San Francisco Opera (San Francisco)
JUT Foundation for Arts and Architecture (Taipei)

Panel discussion

Anthony SARGENT (CEO of Luminato Festival)
Kristen O. JONES (Director of Audience Engagement at San Francisco Opera)
Shan Shan HUANG (Supervisor of JUT Art Museum)
Masamichi TOYAMA (CEO of Smiles Co., Ltd.)
Takashi SERIZAWA (Executive Director of P3 art and environment)


*pre-resister required


Approximately 80

How to reserve

Please register from here. We will close registration once all the seats are taken.


Mark Savage Image
Anthony SARGENT (CEO of Luminato Festival)
After studying Politics, Philosophy and Economics at Oxford University Anthony spent 13 years in radio and TV production and presentation at the BBC, finally as Head of Planning for the BBC Proms and the BBC Symphony Orchestra. After working as Artistic Projects Director at London’s Southbank Centre (responsible for much of Southbank’s original programming) he was appointed Head of Arts for Birmingham City Council, creating and leading the implementation of Birmingham’s first Arts Strategy and leading major projects like the 10-year festival of the 20thC, Towards the Millennium (jointly with Sir Simon Rattle). After rejoining the BBC in the management of the nationwide radio & TV Millennium Music Live festival, in 2000 Anthony became Founding General Director of Sage Gateshead (Norman Foster’s pioneering international centre for musical discovery), before moving to Canada in 2015 as CEO of Toronto’s Luminato Festival.
An awardee of the CBE, elected Board Chair of the New York based International Society for the Performing Arts, Fellow of the Royal Society of Arts and Honorary Doctor of Music, in 2008 (jointly with UK football legend Sir Bobby Robson) Anthony was awarded the Hotspur Award for his outstanding contribution to the development of North East England.

Kristen O. JONES (Director of Audience Engagement at San Francisco Opera)
In this position she oversees SF Opera Lab Pop-Ups, a successful new R&D arm designed to attract new audiences by presenting opera in unusual spaces and creating a more relaxed, fun experience for patrons. She also works on improving and enhancing the patron experience at San Francisco Opera.
Before serving as Director of Audience Engagement, Jones spent five years working in major gifts fundraising for San Francisco Opera. Prior to that she held positions at Yale University (New Haven, CT, USA), the United Nations Office on Drugs and Crime (Vienna, Austria), and the American Cancer Society (Oakland, CA, USA). She holds a Bachelor of Arts degree from the University of California, Berkeley.

Shan Shan HUANG (Supervisor of JUT Art Museum)
Huang Shan Shan is the Supervisor of JUT Art Museum, JUT Foundation for Arts and Architecture, specializing in Culture Policy and Museum study. She has completed her PHD courses in Culture Resource Study, Graduate School of Humanities and Sociology, University of Tokyo, Japan, and was also an intern in the Curatorial Department, Mori Art Museum, Tokyo. She is in charge of the plan and operation of JUT Art Museum which opened in Oct. 2016.

Masamichi TOYAMA (CEO of Smiles Co., Ltd.)
Born in Tokyo in 1962. Toyama joined the Mitsubishi Corporation in 1985 after graduating from the Keio University Faculty of Business and Commerce. In 2000, he founded Smiles Co., Ltd., and assumed the role of president and CEO. In addition to “Soup Stock Tokyo,” he is currently developing “giraffe,” a necktie specialty shop, “PASS THE BATON,” a select recycling shop, “100 Spoons,” a family-style restaurant, and “PAVILION,” a contemporary food and liquor store. Under the corporate philosophy of “expanding lifestyle values,” he offers a new, modern way of living unbound by stereotypes or industries. His recent works include “Seiko-suru Koto-wo Kimeta (I decided to succeed)” (Shincho Bunko) and “Yaritai-koto wo Yaru Business Model ‒ PASS THE BATON-no-Kiseki ‒ (The business model of doing what you want ‒ The path taken by PASS THE BATON ‒)” (Koubundou publishing).

Takashi SERIZAWA (Executive Director of P3 art and environment)
Born in Tokyo in 1951. After graduating from the Mathematics Course in the Faculty of Science at Kobe University and from the Architecture and Building Science Course in the College of Engineering at Yokohama National University, Serizawa was involved in research related to ecological land-usage planning as a member of Regional Planning Team Assoc., Inc. In 1989, he founded “P3 art and environment.” He successively served as general director of the Tokachi International Contemporary Art Exhibition “DEMETER” (2002), secretary general of the Asahi Art Festival (2003 to 2016), curator for Yokohama Triennale 2005, general director of the Beppu Contemporary Art Festival “Mixed Bathing World” (2009, 2012 and 2015), and director of the Saitama Triennale 2016 (2016).


Open Forum 2017 Secretariat
16-1-4F Samon-cho, Shinjuku-ku, Tokyo
TEL: 03-5369-4516
E-mail: actforum@nta.co.jp
Reception Time: Weekdays 9:30~17:30 (Closed Weekends & National Holidays)


Arts Council Tokyo Conference Room
(Kudan First Place 8F, 4-1-28, Kudankita, Chiyoda-ku, Tokyo)
*Please refer to the Access page for details.
*No parking available. Please use public transportation.



Organized by
Arts Council Tokyo (Tokyo Metropolitan Foundation for History and Culture)



  • オープンフォーラム2017(1)プレゼンテーション / Open Forum 2017 (1) Presentation

  • オープンフォーラム2017(2)パネルディスカッション / Open Forum 2017 (2) Panel Discussion