What we do

FREESIA FLOWER ILLUSION 2023

  • Organization : LIDO HOTEL & RESORT Co., Ltd
  • Section : None
  • Type of Grant Program : Single

Outline

In order to buck the trend of a pandemic-driven decline in visitor numbers to Tokyo’s outlying islands and give local tourism a boost, this new touristic event in Hachijojima combining freesias – the island’s top tourism draw – with digital technology was aimed at revitalizing tourism and expanding the island’s appeal.
The focus of the event was the creation of a freesia flower painting with the participation of islanders and visiting tourists. The flower painting took shape under the guidance of Hachijojima resident Yasuhiko Fujikawa, a flower artist who works in Japan and overseas.
Digital creator Michiyuki Ishita used projection mapping with the flower painting as his canvas in his spatial design for the event, which also featured live performances by musicians active in Japan and overseas.

[Participating artists]YASUHIKO FUJIKAWA, MICHIYUKI ISITA, Las Oceanas(Vo:NORA), JAMES ONODA, NARIMOTO HIRASAWA, HOPPY KAMIYAMA, UTASHICHIRO HANAYANAGI and Musicians on the Hachijojima

Profile

【LIDO HOTEL & RESORT Co., Ltd】
Since its founding in 2009, it has operated resort hotels and restaurants on Hachijojima. Group companies also manage dairy cattle farms and manufacture and sell dairy products. Their mission is to create an attractive resort area of Hachijojima, and they aim to revitalize the island.

Contact

Shinya Utagawa
CEO
LIDO HOTEL & RESORT Co., Ltd
5392 Mitsune, Hachijo-machi, Hachijo-jima, Tokyo
TEL: +81-(0)4-9962-7701
FAX: +81-(0)4-9969-5401
E-mail: utagawa@lidohotels.jp

Venues

Hachijo-machi Multipurpose Hall Ojare