When we want to communicate our activities to someone, a website accessible to anyone around the world is an attractive tool for delivering information. The use of websites is probably often discussed as an option for promoting awareness of art projects and exhibitions, for introducing the activities of art related NPOs and cultural institutions, and for making archives available, etc.
However, when you actually set about creating a website, you can get yourself into a pickle in terms of which aspect to think about first, with whom and how to create it, and what sort of budget you’ll need. It’s all very well to have created a website, but you might be unsure as to whether you are leveraging it effectively. What’s more, with the transmission of information via social media becoming increasingly mainstream these days, is a website really the optimal medium for disseminating information?
Starting with the question “Why create a website now?” this Study explores the pros and cons of websites and examines the possibilities offered by websites for future art projects and cultural initiatives. We will delve into what we should think about and what we need to know for creating and utilizing unconventional websites, incorporating not only information delivery but also online project implementation, platform building and other project design perspectives.
Through workshops and discussions, the study of progressive cases in Japan and overseas, lectures by guests and more, the goal is for each participant to acquire guidelines and yardsticks for future information transmission or project strategies involving website development, and put them to use in the field.
Navigator’s message (Shunya Hagiwara)
What we will do during the Study
-Think about the question “Why create a website now?”
-Think about who the users of a website are
-Think about the relationship between social media and websites
-Think about the relationship between websites and all types of information media including paper
What we won’t be doing during the Study
-Learning practical techniques such as how to implement advertising
-Research on progressive cases
-Workshops for thinking about users
-Discussions on websites going forward
Website / information transmission / internet / online / social media / accessibility
Leaders of art projects and cultural enterprises who fall under any of the following:
-People who want to create or leverage a website but are not sure where to start
-People who want to think about a project utilizing websites
-People who want to consider future information transmission for their own projects
-People who want to challenge themselves to creating an “unconventional” website that suits their project
-People who want to expand the possibilities of website usage in their capacity as project designers
No HTML or other programming knowledge is required.
About 7 persons
General 9,000 yen, students 6,000 yen/for three months
Saturday, November 11, 2021 10:15 – 13:15/Session 1: Why think about websites now?
-Participants introduce their jobs and projects, their interests to each other
-Participants share things they want to think about during the Study as well as things that concern them
-Participants decide on an online communication tool
Saturday, December 18 2021 10:15 – 13:15/Session 2: Who are the users of your website?
-Forming a concrete picture of website users
-Thinking about who your target users are and aren’t
-Participants conduct research in line with their respective interests (theme to be announced by the navigator)
Saturday, January 22, 2022 10:15 – 13:15/Session 3: Research debriefing/study session
-Debriefing on research results
-Looking at case studies in Japan and overseas
-Discussion, Q&A session
Wednesday, January 26, 2022 20:00 – 22:00/Session 4: Guest lecture
Guest: Masahide Ishiki (Cocktailz)
We think about website-related exclusion/inclusion from an accessibility perspective.
*Please note this session will take place at a different time from other sessions.
Saturday, February 5, 2022 10:15 – 13:15/ Session 5: Identifying with website users to think about information delivery, consultation session on website creation
-Envisaging where your project meets your website users
-Consultation session: How do you create a website?
(Example) The differences between managing by yourselves and creating a website with professionals, how to proceed, tools, etc.
Saturday, February 19, 2022 10:15 – 13:15/Session 6: Approaches to the website you are aiming for, debriefing and discussion
-Participants present a form of information delivery and website that reflects them and their projects, as perceived from the Study
-Participants exchange dialogue on presentation contents
Please apply using the form on the official website.
Monday, November 15, 2021 17:00
*Documents will be screened if there are a large number of applicants
*Schedule and details are subject to change.
*Organizers will take measures to prevent the spread of coronavirus.
*This Study will basically be held online. Depending on the circumstances, we may arrange to hold the Study offline in ROOM302 (inside 3331 Arts Chiyoda), however in this case the project will be run in tandem with some online components.
*Each session will be recorded. Please note that footage may be used for project operation and PR.
Tuesday, November 16 – Wednesday, November 17: Selection/Notification of results
Wednesday, November 17 – Monday, November 22: Payment period
*Please note we cannot arrange refunds due to cancellation after payments have been made.
Shunya Hagiwara(Web director)
Operations (Recording, research)
Yuri Sakamoto(Program Officer, Arts Council Tokyo/Principal, School of Thought, Skill and Dialogue), Shunsuke Sakurai(Program Officer, Arts Council Tokyo)
Project Coordination Division,
Arts Council Tokyo, Tokyo Metropolitan Foundation for History and Culture
TEL: 03-6256-8435(Weekday 10:00-18:00)