What we do

Tokyo Tokyo FESTIVAL Promotional Branding Project

This project will focus on effective promotion and branding of the Tokyo Tokyo FESTIVAL, an initiative that will see a variety of cultural programs unfold in the run-up to the Tokyo 2020 Olympic and Paralympic Games, promoting Tokyo’s appeal as a city of arts and culture. As well as bringing the festival to the notice of a larger number of people, this initiative will seek to build further momentum and create a sense of excitement from a cultural perspective ahead of the Tokyo 2020 Olympic and Paralympic Games.


*Tokyo Tokyo FESTIVAL is an initiative that aims to build momentum and create a sense of excitement throughout Japan in the lead-up to the Tokyo 2020 Olympic and Paralympic Games by working in partnership with a wide range of stakeholders to highlight the appeal of both Tokyo’s culture and Japanese culture as a whole to audiences within Japan and overseas alike.
Under the name Tokyo Tokyo FESTIVAL, the Tokyo Cultural Program will take place over six months or so, including the duration of the Tokyo 2020 Games, when attention on the metropolis from both Japan and the rest of the world will reach fever pitch. We will be undertaking an array of cultural projects to mark its culmination. In the runup to 2020, we will build further momentum through events under the title “Road to Tokyo Tokyo FESTIVAL.”

Venues

Various locations throughout Tokyo, among other locations

Events Information

Report

Movies

  • 「文化芸術都市 TOKYOの未来」(ショートバージョン) / "The Future of Tokyo, City of Arts and Culture" (Short version)

  • 「文化芸術都市 TOKYOの未来」(ロングバージョン) / "The Future of Tokyo, City of Arts and Culture" (Long version)

  • 「東京の芸術文化を世界へ」(ショートバージョン) / "Bringing Tokyo's arts and culture to the world" (Short version)

  • 「東京の芸術文化を世界へ」(ロングバージョン) / "Bringing Tokyo's arts and culture to the world" (Long version)

  • Tokyo Tokyo FESTIVAL プロモーション動画 「アートの力」篇(15秒バージョン)

  • Tokyo Tokyo FESTIVAL プロモーション動画 「アートの力」篇(30秒バージョン)

  • Tokyo Tokyo FESTIVAL プロモーション動画 「アートの力」篇(90秒バージョン)

  • Tokyo Tokyo FESTIVAL Promotion Movie "The Power of Art" (15 sec. version)

  • Tokyo Tokyo FESTIVAL Promotion Movie "The Power of Art" (30 sec. version)

  • Tokyo Tokyo FESTIVAL Promotion Movie "The Power of Art" (90 sec. version)

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